What’s my branding all about?

I will do the simple stuff first - the logo.

Three colours for each of the main activities and a nice clean font.

The teams colour is deliberately a little different. A team coaching programme is different from what most imagine it to be, so is the impact. It is designed to stand out a little.

G put it all together - https://brandingbyg.com/

Then there’s a social media banner which puts the colours and the pattern together.

I really liked what G did with the pink and black stripes down the side - my usual colours when speaking on stage.

Then there is this pattern which appears in various places.

What's it all about?

I need to tell you a story.

When I was 4 years old I came out of school clutching a cornflakes box with some toilet rolls glued to it.

My mum asked me what it was. "Is it a boat? A tank? Or a spaceship?".

"No" I said. "It's a cornflakes box with some toilet rolls glued to it."

So when it comes to rebranding I'm not much of an abstract thinker and don't find it easy to get my ideas across, so a huge thank you to G Sabini-Roberts for capturing this.

What's in the swirly pattern ?


âž¡ Every line is the same thickness. This represents my commitment towards equity, and my professional background in education.

âž¡ There are no straight lines. The issues my clients bring to me are rarely straightforward and never exactly the same.

âž¡ It is dynamic, caught at a particular point in time but would look different if captured shortly before or after.

âž¡ It is an overhead shot of an audience after (or during) a talk as they engage in the issues raised.

âž¡ For leadership teams it represents the various members of the team as they engage with each other, and the complexity of their work.

âž¡ Finally, for one-to-one coaching clients it is the range of issues they bring to the sessions, which are often more closely related than they imagine.

I am not an abstract thinker, but I am so pleased to have something which tells stories about what I do.

All a bit 'pseuds' by my standards, but I love it!